Ad creatives play a big role in catching the attention of shoppers and turning them into customers. These creatives show your brand’s style while also explaining what makes your product interesting. For people shopping online, the first impression happens through a screen. That makes ad creative one of the most important parts of any e-commerce strategy.
The goal here is to walk through the best ad creatives for eCommerce. The focus is on formats that don’t just catch the eye but also encourage clicks and purchases. Whether you’re just starting out or want new ideas to grow your online store, using creative and well-planned ads can make a real difference.
Video Ads
Video ads help you connect with customers by giving them something to watch and remember. Instead of scrolling past a photo, someone might stop to watch a video that brings your product to life. They’re great for showing how items work, sharing happy customer stories, or building trust by showing your brand’s personality.
Here are two common types of video ads that work well:
1. Product Demonstrations
These show a product in action. You can highlight features, show how things work, or solve a problem your customer didn’t even realize they had. These are helpful for items that need a closer look or some explanation.
2. Customer Testimonials
Seeing actual users talk about their experience builds trust. It helps shoppers see how others feel about the product and tells them they’re not alone in making a decision.
Now, making a strong video ad doesn’t have to take tons of time or an expensive setup. Keep these tips in mind:
– Keep videos short and focus on your main point right away
– Grab attention during the first few seconds
– Use good lighting so your content looks clear and inviting
– Avoid shaky or hard-to-follow footage
When done right, video ads add personality and value to your marketing.
Carousel Ads
Carousel ads let customers swipe through a slideshow of images or videos. They let eCommerce stores display more in one space: more products, more views, more ways to tell a story.
Using carousel ads well starts by being clear about what you want to show:
1. Tell a story
Arrange slides to create a fun journey. For example, you could walk someone through using a product step-by-step in a real-life setting.
2. Highlight product features
Give each slide a job. One slide can show the color choices, another might point out a unique feature up close.
3. Add calls to action
Each slide can include a message to move the person through the next step like “Shop Now” or “See More.”
A fashion brand, for instance, could use carousels to display one outfit styled in different ways. Each image could feature different settings, allowing the customer to picture themselves wearing it in real life.
User-Generated Content Ads
User-generated content, or UGC, includes photos, videos, or reviews made by your customers. These ads build trust because they come from real people, not just a business. Shoppers love seeing others like them using and enjoying products.
Here’s how using UGC in ads can benefit eCommerce sellers:
– Builds trust by showing honest opinions and real experiences
– Makes ads feel more human and relatable
– Saves on production costs for new branded content
You can encourage UGC by asking customers to tag your brand when they post photos or videos. Another smart way is to highlight top reviews or customer images on your product pages and in your ads. Just be sure to ask permission when using someone’s personal content in a wider ad campaign.
UGC shows that people love what you offer, and putting that front and center talks louder than most traditional marketing efforts.
Dynamic Product Ads
Dynamic product ads let your online store showcase specific items to shoppers based on what they’ve shown interest in. These ads appear across platforms like Google or Meta and automatically pull from your product catalog.
What makes these ads stand out is their ability to:
– Retarget shoppers who browsed but didn’t buy
– Improve relevance by displaying the exact product they looked at
– Save time by automatically updating based on your live inventory
Say someone clicked on a red backpack last week but didn’t check out. A dynamic ad can show that exact backpack again to remind them, sometimes even with similar items thrown in to catch their interest.
To set them up, you’ll need a well-structured product feed and tracking tools. These help your ads match with behavior, like what page someone visited, what was added to the cart, or what item was left behind.
Dynamic ads help you meet your audience where they already are in their shopping journey, making the process feel more natural and aligned with their interests.
Interactive Ads
Interactive ads go one step further by asking the viewer to take part. These can come in the form of polls, augmented reality filters, or quizzes that personalize the experience.
Why use interactive ads?
– They ask for input, which invites closer attention
– They help create a memorable experience
– They provide useful business insights about what your audience enjoys
One example might be a beauty brand that uses a short quiz. A customer can answer a few fun questions and get matched with the right product. This feels like a game, but also helps guide choices.
Another example could be an AR tool used by furniture brands that lets people place a digital version of a couch in their living room using their phone camera. This kind of creative engagement helps people imagine your product as part of their life.
Making Your Ad Creative Strategy Work
The right ad creative speaks strongly to your audience. But that doesn’t mean one format fits all. What matters most is keeping an open mind and testing what works.
Try different combinations. Maybe a carousel ad plus some UGC brings great results. Test ideas like:
– Mixing video and static ads
– Pairing customer testimonials with product features
– Using season-specific UGC for timely promotions
Each eCommerce brand is different, and your best ad creatives come from exploring and adapting. By watching how customers respond and making smart changes, you’ll build stronger campaigns that actually move the needle.
Need help taking your ad creatives to the next level? Adsperformer specializes in scaling online sales through expert strategy, thoughtful testing, and creative services built just for you. Let us bring your ideas to life and help you grow.
Ready to capture more attention with your ads and turn browsers into buyers? Learn how the best ad creatives for ecommerce can elevate your brand and drive results. Let Adsperformer help you create campaigns that deliver real value and engagement.