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AI-powered growth partner · Sensitive skincare · $100K+/month

You built a brand people trust. Now scale it without betting the margin.

Meta, TikTok and Google Ads for rosacea, eczema and reactive-skin brands — every scaling decision made on the number your P&L sees, not the one your dashboard shows. Logged, audited, owned by a dedicated team. From $100K a month to $10M a year.

Get your free Profit Leak Audit →
Trusted by ambitious health, beauty & D2C brands — and one very patient accountant
NutoriMuscle LabOKCZizzzSeidenblüteChavelle Cosmetics
where you are
Chapter one

You've done the hard part.
This is the part that gets expensive.

Getting to $100K a month proves the product. Getting to $10M a year is a different game — and most brands lose it in one of three places. Scroll slowly. Watch the tank.

Reported4.2x
What reached the P&L4.2x
Every scroll is a month. This is what "scaling on the dashboard" looks like.
i.

You've outgrown the setup that got you here. (It's okay. So did we.)

The freelancer, the small agency, the in-house buyer who learned on your account — they were right for $30K a month. At $100K+, every mistake costs ten times more, and "we'll test it" is no longer a plan.

ii.

Your creative works — until it doesn't.

A winning ad for reactive-skin buyers is built on a fear, a routine, an ingredient story. When it fatigues, most teams make "more of the same" instead of asking why it worked. That's how CPA climbs quietly.

iii.

Your dashboard and your P&L tell two different stories.

Meta says 4.2x. After returns, cost of goods and the customers who were coming anyway, your P&L says 2.6x. Nobody in the room can tell you, per ad set, which number is safe to scale on — so you scale on hope, and find out at month-end.

ADS MANAGER · RECEIPT
Reported ROAS4.20x
Returning customers−0.98x
Returns & refunds−0.16x
Cost of goods & fees−0.46x
What you keep2.60x
thank you for scaling · please come again
iv.

And you're the one carrying it.

You didn't start a skincare brand to become a media buyer. You started it because people with difficult skin deserved better. Your job is the product and the customer. A dedicated team's job is everything between the ad and the P&L.

Get your free Profit Leak Audit →
Sound familiar? The audit shows you where it's leaking — in writing.
what changes
Chapter two

Seven things that are different
from the first week.

Not a service list. These are the mechanisms — the reasons the outcome changes. Most agencies can't say them, because they'd have to change how they get paid.

Mechanism 01 · The audit first

We show you the truth before we sell you anything.

Your first call is a Profit Leak Audit: our Profit Truth Engine™ reconciles your last 90 days of orders against what the platforms reported — discounts, returns, cost of goods and subscription timing included — and shows you, per ad set, what actually reached your P&L.

What it means for you: you see the gap before you decide anything. If your account is healthy, we'll say so.
What actually reaches your P&LNew-customer contribution margin, the way the engine counts it.
New-customer true-margin ROAS—
New-customer contribution after ads—
Break-even reported ROAS—
A 1080×1080 image with your real break-even. Stick it above the Ads Manager.
Runs in your browser — nothing is sent anywhere. Simplified models; the audit runs both per ad set on your real orders.
Mechanism 02

A ledger, not a report.

Every budget move — up, down, pause, new test — is written into your Decision Ledger with the reason, the number it was based on and what we expected. You can open it any day.

What it means for you: no more "what did we change last month?" — and no more trusting slides.
Decision LedgerMon · 09:12
Ad set 07 · rosacea-before+20% budgettrue ROAS 3.1x, 14d stable
Ad set 03 · hydrationpausedbelow break-even 9 of 14 days
Creative batch 09new hypothesis"ingredient fear" · 6 statics
Google · PMaxholdmargin flat, no signal yet
LOGGED
Mechanism 03

The truth goes back into the algorithm.

Meta optimises toward whatever value you send it. Most accounts send the gross order — so the algorithm chases discounted, returned and low-margin sales. We feed it the real value: corrected order values through your conversion API, so the machine learns to find buyers who are actually profitable.

What it means for you: the platform's own optimisation starts working for your margin instead of against it.
Mechanism 04

Creative built on a hypothesis.

Every batch starts with a reason it should work for skin-sensitive buyers — ingredient fear, routine friction, the "I've tried everything" moment — and is judged on margin, not clicks. AI-accelerated production means the first new ads are live in week two, not month two.

What it means for you: fewer random tests, longer-lasting winners, a creative library that gets smarter.
Hypothesis 01Ingredient fearLead with what's not in it.
Hypothesis 02Routine frictionTwo steps, not seven.
Hypothesis 03"Tried everything"Speak to the drawer of half-used products.
Hypothesis 04The flare-up calendarName the trigger, name the customer.
Mechanism 05

Paid on what you keep.

A base retainer plus a performance fee tied to results — so the incentive is your profit, not your ad spend. An agency paid a percentage of spend earns more when you spend more. We earn more when you keep more.

What it means for you: the only partner in the room whose upside is your margin.
Agency paid % of spend
earns more when you spend more
Paid on what you keep
earns more when you keep more
%of results — not of spend
Mechanism 06

A dedicated team. One accountable lead.

Media buying, creative direction, landing pages and strategy run as one team around your account, with a single senior lead who owns the ledger and answers your calls — supported by AI systems trained on your own data. No juniors learning on your budget, no hand-offs.

What it means for you: one number to call, a team behind it, and nothing lost between departments.
Your account
Media
Creative
CRO
Strategy
AI
Upsell & cross-sell
Mechanism 07

Skincare only. On purpose.

Seven years across health, beauty and wellness taught us where sceptical buyers convert. We now work exclusively with sensitive-skincare brands, and take on only a few at a time — so what we learn on one account stays sharp for the next.

What it means for you: a partner who already knows your buyer, not one learning on your budget.
fewbrands at a time, one category, all the attention
4 seats. Currently onboarding.
compare
Chapter three

The old model, the in-house model,
and this one.

Same goal, three very different sets of incentives. Read the first row twice.

This model

Truth-first growth partner

Paid on✓Retainer + performance fee on true margin
Decisions based on✓Contribution margin per ad set, reconciled daily
Meta optimises toward✓Real net order value, fed back via CAPI
Creative✓Hypothesis per batch, judged on margin, live in week two
Accountability✓One senior lead, every move in a written ledger
Category depth✓Sensitive skincare only
Before any contract✓Profit Leak Audit on your last 90 days
The old model

Typical paid-media agency

Paid on×% of ad spend
Decisions based on×Platform-reported ROAS
Meta optimises toward×Gross order value
Creative×Volume, judged on CTR
Accountability×Account manager, monthly deck
Category depth×Whoever signs
Before any contract×A proposal deck
The other option

In-house buyer

Paid on–Salary
Decisions based on×Platform-reported ROAS
Meta optimises toward×Gross order value
Creative×Whatever there's time for
Accountability–Reports to you — learns on your budget
Category depth✓Your brand only
Before any contract–—
Get your free Profit Leak Audit →
the speed
Chapter four

AI does the reading, the counting and the drafting.
People do the deciding.

At $100K+ a month the brand that learns fastest wins. This is exactly where AI works inside your account — and where it isn't allowed to.

01Listening

Every review, comment and support ticket, read.

Thousands of your customers' own words, clustered into the hypotheses that become creative — the phrases sensitive-skin buyers actually use.

02Producing

A creative batch in days, not a month.

Static and video variants drafted around each hypothesis at the speed a two-week cycle needs. Your lead picks, edits, kills. Nothing ships unseen.

0statics
0videos
0turnaround
03Reconciling

Orders against platforms, every day.

Discounts, returns, cost of goods and returning customers matched order by order — the work no one had time to do at month-end, done before breakfast.

0orders reconciled today
04Watching

Flags before a human would notice.

A creative fatiguing, an ad set slipping under break-even, a refund spike — surfaced the day it starts, not on the next call.

Ad set 03 below break-even · day 2
Batch 09 CTR −18% · fatigue
Refunds +40% on SKU 12
×What AI never does here

Set a budget. Pause an ad set. Promise a number. Every decision in your ledger has a person's name next to it — and a reason.

Creative cycleweeks → 14 days
Reconciliationmonth-end → daily
First honest readquarter → day 21
Your time per week~30 minutes
Get your free Profit Leak Audit →
Chapter five

What it looks like
from the client's side.

Every number on this page is either a verbatim client review or tracked client data. Nothing is a projection.

★★★★★

"We did not expect this many sales and leads through the ad strategies — and we're not even spending much on ads. Trustful, competent and experienced."

Muscle Lab · Client review
★★★★★

"He analyzed my situation precisely and his expertise enabled me to achieve perfect results. I'll be booking him again for my next project."

Adrian G. · Client review
★★★★★

"Someone who truly understands your brand, your vision and values — always challenging you to push harder for success."

Nordic Cosmetics AS · Client review
Straight from Ads Manager

Unedited screenshots, three client accounts.

Platform-reported figures, exactly as Meta shows them. The engine's job is to tell each of these brands what of it actually reached the P&L — which is why we show the raw number, not a prettier one.

Ads Manager screenshot Jan 1 – Aug 26, 2024
Jan 1 – Aug 26, 2024
D2C brand · DACH
Spend€500,732
Attributed revenue€2,678,460
Reported ROAS5.35x
Purchases46,870
Meta Ads Manager, unedited. Click to enlarge.
Ads Manager screenshot Q4 · Oct 1 – Dec 31, 2024
Q4 · Oct 1 – Dec 31, 2024
D2C brand · DACH
Spend€276,403
Attributed revenue€1,592,795
Reported ROAS5.76x
Purchases24,576
Meta Ads Manager, unedited. Click to enlarge.
Ads Manager screenshot Jul 1 – 27, 2025
Jul 1 – 27, 2025
D2C brand · DACH
Spend€132,253
Attributed revenue€855,469
Reported ROAS6.47x
Purchases13,333
Meta Ads Manager, unedited. Click to enlarge.
$0tracked client revenue, 7 years
5.0 ★46 client reviews
1accountable lead, a team behind them
3platforms: Meta, TikTok, Google
Get your free Profit Leak Audit →30 minutes. Your account, not a pitch.
Chapter six

Creative that sells —
not creative that wins awards.

A selection of static ads produced and scaled for clients. Tap any to see it full size.

Nutori Prostata Power static ad
NutoriSupplements · DACH
Nutori Kollagen Wunder static ad
NutoriBeauty supplements · DACH
MyBallerBox World Cup mystery box static ad
MyBallerBoxD2C · NL
Muscle Lab Vaso Grow static ad
Muscle LabSports nutrition · DACH
Ergonomic pillow · Sleep · DACH
Ergonomic pillowSleep · DACH
MyBallerBox · Mystery boxes · NL
MyBallerBoxMystery boxes · NL
DaHannes · Wellness · DACH
DaHannesWellness · DACH
DaHannes · Summer care box · DACH
DaHannesSummer care box · DACH
Nutori · Kollagen · DACH
NutoriKollagen · DACH
WAJD · Airstyler · DACH
WAJDAirstyler · DACH
Dominic Andreas Kronthaler
Dominic Andreas Kronthaler · Founder
Chapter seven

Meet the founder.

"I see so many talented e-commerce founders struggling to crack the code for paid ads. My mission is to help them scale profitably — on real numbers, not platform-reported vanity metrics."

Dominic started Adsperformer in 2019 with hotels — helping them win back direct bookings from the platforms that took a cut of every night. The lesson was the same then as it is now: the platform's number is never your number. That work earned the EU Business News Scandinavian Business Award 2022 — Best Online Marketing Agency for Hotels.

Then came the pivot to e-commerce. From 2022, health, beauty and wellness brands across DACH, the Nordics and the US — categories where buyers are sceptical, ingredient-aware and hard to win — and $730M+ in tracked client revenue. That conviction from the hotel years became a system: the Profit Truth Engine™.

Today Adsperformer works exclusively with sensitive-skincare brands, from Copenhagen — a dedicated team built around the engine Dominic designed, taking on a few brands at a time so every account gets the attention a $10M plan deserves.

2019Adsperformer founded — direct bookings for hotels, away from platform dependency.
2022EU Business News · Scandinavian Business Awards — Best Online Marketing Agency for Hotels.
2022–26Pivot to e-commerce. $730M+ tracked client revenue across health, beauty and wellness.
TodayProfit Truth Engine™. A dedicated team. Exclusive focus on sensitive skincare.
Get your free Profit Leak Audit →
Chapter eight

How the first 30 days go.

One month, five checkpoints, nothing hidden. By day 30 you have a rebuilt account, live creative, and a ledger that shows every decision.

Days 1–3

Kick-off & access

Read-only access to ad accounts and Shopify, COGS per SKU, refund data. One 30-minute kick-off. That's all we need from you.

Days 4–7

Profit Leak Audit delivered

Your last 90 days through the engine: true-margin ROAS per ad set, the leaks ranked by size, and what we'll fix first — in writing.

Days 8–14

Rebuild & first creative live

Account restructured around true margin, real order values wired into the platforms, first hypothesis-led creative batch live. Ledger opens.

Days 15–21

First honest read

First true-margin numbers land. Second creative batch built on what the first one taught us. Budget moves start — every one logged.

Days 22–30

Scale & 30-day review

Budget grows where margin proves it. Split across Meta, TikTok and Google settles. Day 30: review call with the ledger open, plan for month two.

From month two: weekly decisions, monthly creative cycles, quarterly strategy — and a ledger that never stops.

Get your free Profit Leak Audit →
Chapter nine

A few brands at a time.
On purpose.

We turn down more brands than we take on. Here's the honest line.

This is for you if

  • You sell sensitive-skincare products — rosacea, eczema, reactive skin
  • You're doing at least $100K a month today
  • You're aiming for $10M+ a year and want it profitably
  • You'll share margin and cost data so the numbers can be true

Probably not, if

  • Your brand isn't in sensitive skincare or adjacent beauty/health
  • You're under $100K a month with no clear path there
  • You want a one-off campaign, not a partnership
  • You'd rather keep scaling on the platform's number
Before you book

The things you're actually wondering.

Straight answers. If yours isn't here, the assistant in the corner knows the rest.

Fit
We already have an agency. Why would we switch?+
Because most agencies scale on the platform's number. If your current partner can't show you true-margin ROAS per ad set — after discounts, COGS and returns — you're being optimised toward a metric that doesn't pay your bills. We'll run a free audit through the Profit Truth Engine first. If your account is already healthy, we'll tell you, and you've lost nothing.
Do you actually know skincare, or just supplements?+
Our track record is seven years and $730M+ in tracked revenue across health, beauty and wellness D2C — the categories where buyers are sceptical of ingredients and need trust before they convert. That's precisely the psychology of sensitive-skincare buyers, which is why we've chosen to focus there exclusively. The engine itself is category-agnostic; the creative approach is where the skincare focus shows.
We've been burned by agencies before. Why is this different?+
Three structural reasons, not promises. First, the audit comes before the contract — you see your true-margin picture before you pay for anything. Second, every decision is written down in a ledger you can open, so there's nowhere to hide a bad month. Third, part of our fee is tied to results measured on true margin, so a bad month costs us too. Agencies that get paid on spend have no reason to tell you the truth. We do.
Working together
What do you need from us for the engine to work?+
Read-only access to your ad accounts and Shopify orders, your COGS per SKU, and refund data. That's it. The reconciliation runs on our side; you get a Decision Ledger you can open at any time. Expect about 30 minutes of your time per week.
Can we keep our in-house team or current creative?+
Yes — and usually you should. Your team knows the product and the customer better than anyone. We run the paid side and the ledger; your team stays on brand, content and community. Existing creative goes through the same test as ours: does it hold on margin? Winners stay, whatever their source.
How do you use AI, concretely?+
Four places. Reading thousands of reviews and comments to find the hypotheses behind creative — the actual words sensitive-skin buyers use. Producing static and video variants at the speed a two-week cycle needs. Reconciling orders against platform data daily. And flagging anomalies before a human would see them. What AI never does here: decide. Every budget move is made by your lead and written into the ledger with a reason.
How fast will we see results — and do you guarantee them?+
Days one to five: the Profit Leak Audit gives you your true-margin baseline. By day fourteen the account is rebuilt and the first hypothesis-led creative is live — AI-accelerated production means weeks, not months. Days fifteen to forty-five: the first honest read on true-margin ROAS. We don't promise numbers up front — anyone who does is quoting the platform's number back to you. What we guarantee is that every scaling decision is made on real margin and written down.
Money
How is pricing structured?+
A base retainer plus a performance fee tied to results — so our upside is your profit, not your ad spend. It's scoped on the first call to your spend and the work involved. Since we work with brands at $100K+/month, it's built for that scale — and we'd rather tell you honestly that you're too early than sell you something that won't work yet.
How is the performance fee measured?+
On true margin — the number that reaches your P&L after discounts, returns and cost of goods — never on platform-reported ROAS. The exact mechanics are agreed per account before we start, in writing, so there's no argument later about what 'results' means.
Trust
Who actually does the work?+
A dedicated team — media buying, creative direction, landing pages, strategy — with one senior lead who owns your Decision Ledger and is your single point of contact, supported by AI systems trained on your own data. No junior media buyers learning on your budget, no hand-offs. That's also why we take on only a few brands at a time.
Is giving you access safe?+
Read-only, always. Ad accounts through partner access you can revoke in one click; Shopify through a collaborator account scoped to orders. We never hold your payment methods, passwords or customer data beyond what the reconciliation needs — and our privacy policy spells out exactly what that is.
What happens if it doesn't work out?+
You keep everything: the Decision Ledger, the creative learnings, the account structure. The audit comes first so you see the true-margin picture before committing to anything — and if the numbers say it's not the right time, we'll say so.
Still here?
Is there a question you didn't answer?+
Probably. The assistant in the corner has the rest, and if it doesn't, it will say so instead of making something up — we trained it on our own rules. Or skip it and book the call; humans answer faster.
P.S.

You've scrolled a long way. Most founders who get here have a number in their head — the one they suspect is true, and haven't said out loud. Bring that one. That's what the 30 minutes are for.

— Dominic. Yes, a real person. No, the AI doesn't get to book the call.

Let's look at your account.

Let's look at your account.

Honestly. One 30-minute call, no pitch deck. If the numbers say you're too early, we'll tell you — and what to do first.

Get your free Profit Leak Audit →
Or keep the calculator and the angles. They're yours either way.
Get your free Profit Leak Audit →
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